Data Literacy and the Art of Asking Questions | Luciana Padua | TEDxNuremberg

Figures and statistics are indispensable key indicators for decision-making in politics, business, and private life. But do we always understand numbers and their meanings correctly? Luciana Padua argues that before society can dive into complex data-related topics, we must first learn the basic use and understanding of data and ask ourselves: Are we asking the right questions when confronted with data? Born in Argentina, Luciana wanted to study computer science. But life can present the unexpected, and so she studied business instead. Even after completing her degree, starting her first job, and moving to Buenos Aires, her love for analytical thinking and numbers did not vanish. On the contrary, she developed a stronger desire to pursue it as a passion, leading her to a master’s in data science.
This paved the way for a long career in data analytics. With over 15 years of work experience she has worked for many large corporations, such as Unilever and adidas, and she is presently the Team Lead of Data Analytics at Holidu, a scaling travel tech startup based in Munich. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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